The Poké Strategy

 

Why We’re Allocating a Portion of Every Sale Into Bitcoin

Understanding scarcity, sound money, and what Pokémon cards can teach us about value.

At PokéStrategy, we sell sealed Pokémon booster packs — but that’s only part of the story. Behind the scenes, we’re building something designed to last. A business that holds long-term value, and stores it in long-term assets.

That’s why we’ve chosen to allocate a portion of every sale — currently 25% per month — into Bitcoin.

But why Bitcoin? And what does that have to do with Pokémon cards?

In a World of Inflation, Scarcity Wins

Money, as most people know it, loses value over time. Governments print more of it, interest rates rise and fall, and prices creep ever higher. It’s called inflation — and it silently erodes purchasing power every year.

This is where Bitcoin comes in.

Bitcoin is different. It’s governed by code, not central banks. It has a fixed supply of 21 million, and no one can change that. It’s decentralized, transparent, and auditable. For many — including us — it represents a modern form of sound money, built for the digital age.

Like many in the Bitcoin space, we were inspired by Michael Saylor and his company’s bold pivot toward holding Bitcoin as a corporate treasury asset. His belief was simple: if you want to protect your capital from inflation and mismanagement, hold the hardest asset available.

Bitcoin is Like a Digital Charizard

Think of the most iconic Pokémon card — the 1st Edition Base Set Charizard. It’s valuable not just because it’s old, but because it’s scarce, authentic, and demanded by a passionate community.

Once all the packs are opened, they’re gone. You can’t recreate that supply. The rarity drives value.

Bitcoin works the same way. It’s scarce, verifiable, and backed by a global community that believes in its long-term value. In a sense, Bitcoin is like a digital collectible with monetary properties — one you can send anywhere in the world, instantly.

So Why Does This Matter for Our Business?

We’ve built our business around collecting, curating, and protecting rare items. That mindset led us to Bitcoin.

Every month, we convert a portion of sales into BTC — not because it’s trendy, but because we believe it's the hardest, most resilient asset available today.

Holding Bitcoin on our company’s balance sheet:

  • Protects our value long-term
  • Aligns us with sound money principles
  • Allows us to operate independently of banks and inflation

In the same way we protect our sealed packs, we protect our value with Bitcoin.

What It Means for Our Customers

When you shop with PokéStrategy, you're buying from a business that walks the walk.

  • We accept Bitcoin, USDC, and crypto payments.
  • We reinvest into sound money, not fiat.
  • We build our inventory and our treasury with scarcity in mind.

That means you’re supporting a company that’s not just here to sell cards — we’re here to collect, grow, and stack with purpose.

A Better Way to Think About Value

Scarcity is at the heart of what gives things value. Whether it's a shadowless booster pack or a finite digital currency, the principle is the same:

👉 If it’s limited, desirable, and can’t be duplicated — people will value it.

We believe this is a lesson not just for collectors, but for anyone thinking about the future of money.

🧠 Learn More

If this resonates with you, explore our full collection of rare, sealed Pokémon packs — from modern hits to iconic 1990s classics. You’re not just stacking cardboard or sats — you’re collecting the rarest kind of value: the kind that lasts.

🔗 Visit the PokéShop

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